The Information Mapping method is a research-based approach to the analysis, organization, and visual presentation of information. It enables authors to break complex information into its most basic elements and then present those elements optimally for readers. The result is a set of precisely defined information modules that are consistent from author to author and document to document.
The method is both subject matter and media independent; that is, it can be applied to the subject matter of any industry, and it can be presented on paper, on a computer screen, verbally, or in a multimedia presentation. However, Information Mapping is not appropriate for every problem; we're not biased, and will recommend the best solution for your specific situation.
The method was created by Robert Horn using research about how readers deal with large amounts of information. This resulted in a standard approach for communicating information which is based on learning theory, human factors engineering, and cognitive science.
- user oriented;
- cost effective to produce and maintain;
- presents material clearly - allows easy information retrieval and decreases reading time and user errors;
- format independent - effective in both print and online formats;
- size independent - works with both large and small projects;
- maintenance focused - easy to update and maintain.